Even further, better and more beautiful
2.0 always means going a step further in order to achieve even better results. So we didn’t just stick with the French Alps, we went on to Fiesch in Switzerland and the popular Olden in Austria to make even more great content. The story was also different this year. Instead of the Renault Capture, the Renault Kadjar is the hero. This new crossover from Renault is characterised by its rugged crossover design. The pay off is ‘stop watching, start living’, and will be linked to Extreme sports. Based on this idea, we’ve written three storylines in which Kadjar plays the leading role. Three Extreme sports will be discovered and experienced in three different winter sport areas.
In total, we shot three videos in the different countries, over a period of eleven days. We started in the southern town of Serre Chevalier in France, the highest winter sport area in the Alps. So the snow there was good. After that, we went on to Fiesch to film the famous Aletsch glaciers from the air. That resulted in some spectacular images! Finally, we finished up in Austria, where we followed athletes during their journey on the ice.
We realised more than 12.5 million impressions with this campaign. 67,000 visitors came to the platform and more than 12,000 people attempted to guess the snow depth in order to be in the running to win a winter sports holiday with the Renault Kadjar.