50 years of Transavia – time for a social media party!

Transavia

50 years of Transavia – time for a social media party!

Transavia was celebrating its 50th anniversary, and we were commissioned to come up with a concept to draw attention to it on social media. We love a good party, so this brief was right up our alley! ;)

Birthdays are about serving up treats, we came up with a big Facebook Live game show! Transavia fans could phone in to the studio, where they had to answer questions and were in the running to win Transavia prizes such as – of course – several air tickets.

 

The challenge in this production was in the extent of it and the details that had to be considered. This included arranging a button in the studio in Transavia pink, booking well-known Dutch presenter Jim Bakkum, as well as carrying out the technical production and devising the questions for the participants. You can imagine how it was for a control freak like me; I had my hands full. Happily, it was a top broadcast that reached half a million people!

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