Birthdays are about serving up treats, we came up with a big Facebook Live game show! Transavia fans could phone in to the studio, where they had to answer questions and were in the running to win Transavia prizes such as – of course – several air tickets.
The challenge in this production was in the extent of it and the details that had to be considered. This included arranging a button in the studio in Transavia pink, booking well-known Dutch presenter Jim Bakkum, as well as carrying out the technical production and devising the questions for the participants. You can imagine how it was for a control freak like me; I had my hands full. Happily, it was a top broadcast that reached half a million people!