By now, Birgit has been working at Dorst & Lesser for seven years, of which the last two years in the role of Strategy Director as a part of the MT. The position of Managing Director is another step within the company for her. Birgit: “I am extremely pleased with and proud of the opportunity that has been offered to me. As a Managing Director, I will fully dedicate myself to achieving our ambitions on both the international and the content level.”
Co-founder Niels Verhoeven is also pleased with this development: “Birgit has more than earned her stripes, both as a social strategist within Dorst & Lesser, as well as in leading the team. She is the right person to join the management team in our European expansion. After all, social media is evolving more and more towards central management within Europe. With our knowledge and experience, we help companies to deploy scalable social media strategies within Europe, so that they can develop into social businesses.”
Dorst & Lesser has existed for eight years and develops social strategies, content, and campaigns for A-brands such as Renault, Alpro, Transavia, and Lidl from day one. Over the past year, the agency has also added Schweppes, Pernod Ricard, and Jägermeister to their portfolio.