Celebrating carnival with Jägermeister and Steven Brunswijk

Celebrating carnival with Jägermeister and Steven Brunswijk

Door Maud Olieslagers
Every year, carnival is celebrated as a big party in the Netherlands - especially by those living “under the rivers”, as we say it here. For those not familiar with Dutch geography or expressions: this refers to the southern part of the country. When it comes to celebrating carnival, our office is no exception: from the 2nd until the 5th of March, most of the “Brabanders” at our office are not present (including me, myself and I). This year, however, carnival has a special meaning for everyone in the office, because we are celebrating it with Jägermeister and Dutch comedian Steven Brunswijk.

Why match Jägermeister with carnival? The answer is simple: it’s a great moment for Jägermeister to reach their target audience with relevant, entertaining content. But when it comes to carnival, what is considered relevant content? Well, we were inspired by how carnival-fever is spreading through the country in the last year and the festivities are attracting more and more people form “above the rivers”. While this makes for even more fun and even longer conga lines, it can also cause irritations. There are some (unwritten) rules on how to celebrate carnival and not everyone who crosses those rivers knows about them. And so, the idea was born: for Jägermeister, we came up with the unwritten rules of carnival.
 
Starring Steven Brunswijk (known from Expeditie Robinson), we produced video content outlining the unwritten rules that you absolutely need to know when celebrating carnival. Stick to these rules and you’ll have the best time! Over the next two weeks, Jägermeister’s social media channels will publish the five must-know rules to carnival. We’d say this is reason enough to go follow them immediately on Instagram and Facebook, no? Have we sparked your curiosity already? Then we will no longer keep you waiting. Watch the first video right now and discover how to do carnival right with Jägermeister:
 

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